Content Strategy and Copywriting
Website Analysis
Tools Used
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Canva
​Background
As a dedicated user self-learning Japanese, I have identified several opportunities for enhancement that could significantly benefit the platform. Drawing on my technical communication expertise, I approached this project with a strong user-centric focus.
Before initiating any project, it's critical to thoroughly evaluate the website's current content, website design, user base, and competitors.
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So, I took the initiative to analyze JapanesePod101's website and organized the findings that identified room for improvement that the upcoming project should address.
Skills Demonstrated
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Audience Analysis
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Competitor Analysis
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Content Strategy
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Visual Communication
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Social Media Strategy
Design Process
I crafted this analysis to be engaging and enjoyable, reflecting the vibrant theme of the website while delivering critical insights to business stakeholders and website owners.
This initiative pushed me to think creatively about how to present information relevant to the website's performance and examine its internal and external communication strategies. To enhance readability and engagement, I incorporated various relevant media elements.
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Result
Leveraging Canva for this project allowed me to apply effective design principles, ensuring that the content not only captivates but also retains the reader's attention throughout.
Content Strategy Proposal
JapanesePod101 is extremely popular on YouTube, with 2.97 million subscribers, and excites its users to improve their Japanese language skills.
As a user myself, I wanted to improve the content quality of their website, user experience design, and social media presence. From there, I developed an effective content strategy proposal to enhance the overall reach that meets the business and audience's needs.
Tools Used
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Canva​
Skills Demonstrated
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Audience Analysis​
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Competitor Analysis
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UX Optimization
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Data-Driven Decision Making
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Content Strategy
​Background
As a dedicated user of JapanesePod101 who appreciates content tied to Japan, I've observed the successful strategies employed by competitors and content creators. I envision how JapanesePod101 can effectively adapt its approach and actively promote itself to prospective learners of Japanese, resulting in a more engaging user experience and an expanded user base.
Design Process
My primary focus is to create content that not only meets users' needs for learning Japanese but also captures their interest through enjoyable and interactive elements. This proposal aligns seamlessly with the brand identity of JapanesePod101 and is closely informed by insights gained from the website analysis.
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To ensure the proposal is clear and impactful, I conducted peer evaluations to scrutinize both the content and design of this document.
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Result
It is crucial that I accurately communicate the necessity for improvement and provide actionable steps to meet user needs, especially considering that introducing new content and redesigning elements could involve financial risks. By taking these steps, we can pave the way for future success and growth.
Blog series
To improve JapanesePod101's content, I developed 3 delightful and engaging blogs related to Japanese culture. Each blog explores the topic and relates JapanesePod101 videos, vocabulary, and lessons the user can take, inspiring them to learn with them.
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These blogs were developed using a template I've designed. This blog focuses on Mt. Fuji. Check out the other blogs I've made!
Tools Used
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Canva
Skills Demonstrated
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Copywriting​
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Audience-Centric Writing
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Cultural Research
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SEO Strategies
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Digital Marketing Strategies
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Visual Communication
Background
Creating this blog series was an exciting opportunity for me to infuse my personality into the content while fostering an engaging learning experience for readers interested in Japanese. It not only showcases my growth as a copywriter but also effectively promotes the exceptional language-learning resources offered by JapanesePod101.
Design Process
With a strong emphasis on user experience, I delved into various facets of Japanese culture to uncover what the audience craves. This research shaped my writing style and allowed me to connect authentically with readers.
Throughout the blogs, I skillfully integrated inviting content that complements the existing social media presence of JapanesePod101. To ensure a cohesive feel across the series, I developed a consistent blog template.
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Result
This approach allowed each post to maintain the same structure, creating a unified and engaging narrative that reflects the essence of JapanesePod101.